WHO WE ARE
We're a team of passionate media specialists using advanced data techniques to deliver desired outcomes for clients.
It's nice to meet you!
A little unconventional, but this is Walk-In Media, the 2020 edition.
This year might have put some social distance between us, but our way of working together efficiently and effectively remains. The Walk-In Media family stay connected - as you can see from all of our happy work-from-home faces.
SIMON DAVIS, CEO
Unless you are one of the biggest spending global advertisers and are able to extract all of the services you need from a holding company, then there is a good chance that the network agency model, in which key specialisms such as data and performance are highly centralised and reserved for their volume clients, is not working well for you right now.
You might have considered the transparency and service of independent agencies as an alternative, but viewed their lower specialist capabilities as too much of a compromise. That’s why I founded Walk-In Media, and launched it with MSQ Partners- to give all advertisers the clear benefits of an independent agency, but with all the specialist capabilities of the network agencies…and available to advertisers of all sizes with no barriers to entry.
You can just Walk-In!
SOME OF THE TEAM
To build true, meaningful & effective partnerships with our clients, we are committed to structuring ourselves around each individual client business, to achieve end to end media delivery and effectiveness. We're passionate about ensuring that every client has a team of senior individuals to provide hands-on expertise, coupled with a proactive team of media specialists.
Chief Investment Officer
Clients should never be pushed into accepting any media placements just to satisfy Group deal positions. Our trading is strictly line by line so we can deliver the best outcomes for every client, not just the largest. We always start with client data to inform completely bespoke media and investment strategies which, when combined with our freedom to move investment fluidly and continuous optimisation, delivers brilliant results.
Director of Paid Media
Our investment teams are tailored to fit our clients’ needs. Our PPC team specialises on clients whose focus is predominantly on Paid Search, whereas the Digital Media team straddle all aspects of the digital landscape, everything from Programmatic through to DOOH, even Paid Search! This empowers them with a holistic view across the full ecosystem enabling smooth cross channel planning and optimisation.
Director of Client Services
Our ambition is to delight our clients, and create meaningful partnerships that deliver market leading outcomes. We believe in an honest and transparent way of working with all of our clients, and challenge the status quo to ensure we produce the best work we can. We are a results-driven bunch, but a team you can always rely upon and enjoy working with.
Why We're Great >
Head of AV
We trade TV differently at Walk-In Media. We start with our clients' data and their commercial objectives, and trade line-by-line to deliver truly crafted bespoke laydowns for each brand uncorrupted by agency or group deals, and optimsed in real-time. With proprietary tools that balance long-term brand impact with short-term response we are able to maximise outcomes for clients by truly unlocking the full potential of TV.
Paid Search Lead
Our approach to PPC is diligent, focused and inspired. We help our clients meet their business goals in 3 steps - applying best practice to a brand's account(s) to build a strong foundation, expanding our reach to acquire new customers, and developing growth by following an efficient 'test & learn' matrix. We achieve this by combining sophisticated machine learning algorithms with 'human touch'.
Head of SEO
Our approach to SEO is focused on “helping Google see your website like humans do”. We’ve a smart team, that have an enviable depth and understanding of search engine algorithms, the underlying technology, and how results are represented on the search engines results page (SERPs). Our objective is to orientate ourselves with our clients by understanding their motivations, history, objectives, market, operations, and their future plans. This helps us build and deliver award-winning SEO campaigns that drive success, not just for business but for people too.
Why We're Great >
The role of our planning team is to understand the individual challenges our clients face and to deliver plans to overcome these, in an impartial and channel-agnostic way. Often this requires us to go outside of our skills remit and call on the capabilities of our group colleagues within MSQ who can assist with everything from data science, UX, and social media analytics, to PR, branding and creative. Allowing us to plan end-to-end and act as a true partner for our clients.
Head of Planning
Finance is too often seen as the inwardly focusing police in media agencies. Finance is far more than that, we are the oil that keeps the business running smoothly, we work collaboratively with the internal teams to ensure billing and information provided to clients is timely and accurate. In addition to serving reporting requirements, we build relationships with our internal teams, external clients and suppliers to help manage their budgets and reporting effectively. Our aim is to provide the commercial and financial insight the business needs to succeed.