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Important information and who we are: Welcome to Walk-In Media’s Privacy and Data Protection Policy (“Privacy Policy”).

At Walk-In The Gate Limited (“we”, “us”, or “our”) we are committed to protecting and respecting your privacy and Personal Data in compliance with the United Kingdom General Data Protection Regulation (“GDPR”), the Data Protection Act 2018 and all other relevant and applicable laws and regulations of the United Kingdom.

This Privacy Policy explains how we collect, process and keep your data safe. The Privacy Policy will tell you about your privacy rights, how the law protects you, and informs our employees and staff members of all their obligations and protocols when processing data.

The individuals from which we may gather and use data in the context of this website are:


  • Vendors/Suppliers;

  • Clients;

  • Website visitors; and any other people that the organisation has a relationship with or may need to contact.

This Privacy Policy applies to personal data processed by us during your visit to this website.


Who is Your Data Controller: As your Data Controller, Walk-In The Gate Limited will determine the purposes for which and the manner in which any Personal Data is processed. Additionally, Walk-In The Gate Limited will be responsible for your personal data as well as compliance with data protection principles.


34 Bow Street, London, United Kingdom, WC2E 7AU

Company number 05532622

Privacy Contact Email:

ICO Registration Number:



Any inquiries about your data should be sent to the above email. It can also be sent directly to the company, if you prefer, in a letter to the listed address. We cannot guarantee prompt responses if physical mail is your chosen method of communication.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


The Gate’s Processing as a Controller, and Processors’ responsibility to you - the visitor:


While managing our responsibilities as a Data Controller, we have third party providers who will deal with your data on our behalf (known as “Processors”). The responsibilities described below may be assigned to a processor, or may be taken to apply to the organisation as a whole. The Data Controller and our Processors have the following responsibilities:

  • Ensure that all processing of Personal Data is governed by one of the legal bases laid out in the GDPR (see 2.3 below for more information on those bases);

  • Ensure that Processors authorised to process Personal Data have committed themselves to confidentiality or are under an appropriate statutory obligation of confidentiality;

  • Implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk associated with the processing of Personal Data;

  • Obtain the prior specific or general authorisation of the Controller before engaging another Processor;

  • Assist the Controller in the fulfilment of the Controller's obligation to respond to requests for exercising the data subject's rights;

  • Make available to the Controller all information necessary to demonstrate compliance with the obligations laid down in the GDPR and allow for and contribute to audits, including inspections, conducted by the Controller or another auditor mandated by the Controller;

  • Maintain a record of all categories of processing activities carried out on behalf of a Controller;

  • Cooperate, on request, with the supervisory authority in the performance of its tasks;

  • Ensure that any person acting under the authority of the Processor who has access to Personal Data does not process Personal Data except on instructions from the Controller; and Notify the Controller without undue delay after becoming aware of a Personal Data Breach;





Types of Data / Privacy Policy Scope: “Personal Data” means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


We collect, use, store and transfer different kinds of Personal Data about you which we have grouped together below. Not all of the following types of data will necessarily be collected from you, but this is the full scope of data that we collect and when we collect it from you:

  • Contact Data via direct contact: This covers any data relating to your phone number, addresses, email addresses and email content. We do not have a contact form, but do publish contact information so you can reach out to us!

    • Legal basis: Legitimate interest.

  • Marketing and Communications Data: This is your preferences in receiving marketing information and other information from us for our marketing newsletters. It will include your name & email address.

    • Legal basis: Consent.

  • Job application data: containing information such as your name, location, email, cv data and cover letter, we use this to decide if you are a suitable candidate for the role you have applied for.

    • Legal basis: Contract, legal obligation for any adjustment data covered by the Equality Act 2010, sensitive data will be processed according to Article 9(2)(b).

  • Technical Data: This is your IP address, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to engage with us. This is used for the purpose of analytics, with your consent, as well as to improve site functionality.

    • Legal basis: Legitimate interest, consent.

  • Client business data: This is likely to be contact information, business email address and phone number.

    • Legal basis: Contract.


For further information on the legal bases and what they mean, please refer to section 2.3 below.

During the course of our normal business activities The Gate will not collect any special categories of Personal Data according to the UK GDPR.

The Gate will access and use your personal data only for the purposes for which you have submitted it to us to (a) provide information to you, (b) make contact with you, (c) provide services to you, or (d) maintain the operations and security of the website and services we provide to you. We will not use your personal information for any other purposes, for example for the communication of marketing materials, unless we have your specific consent that permits us to do so.


Applying for a job at Walk-In The Gate Limited

When applying for a job at Walk-In The Gate Limited, you will be redirected to our Application Tracking System. We’ll use all the information you provide during the recruitment process to progress your application with a view to considering your suitability for, and potentially offering you, an employment contract with us and, where required, to fulfil our legal or regulatory requirements.


Further information will be available via the privacy notice found on the ATS.


Legal Bases Explained:


There are several justifiable reasons under the UK GDPR that allow the collection and processing of Personal Data. The main bases we rely upon are the following:

  • “Consent”: Certain situations allow us to collect your Personal Data, such as when you tick a box that confirms you are happy to receive email newsletters from us, or ‘opt in’ to a service.

  • “Contractual Obligations”: We may require certain information from you in order to fulfil our contractual obligations and provide you with the promised service.

  • “Compliance with legal obligations”: Organisations occasionally have to process data in order to comply with legal regulations and legal & regulatory requirements.

  • “Legitimate Interest”: We might need to collect certain information from you to be able to meet our legitimate interests - this covers aspects that can be reasonably expected as part of running our business, that will not have a material impact on your rights, freedom or interests. Examples could be your address, so that we know where to deliver something to, or your name, so that we have a record of who to contact moving forwards. When legitimate interest is relied upon, The Gate will conduct a Legitimate Interest Assessment (LIA) to validate the processing is not considered unfair or infringing on the data protection rights of any individuals we work with.




Sources of Data


We primarily obtain the data from you (including via the devices you use) while visiting the site. If we do not collect the personal data directly from you, we will also tell you the source of the personal data and, if applicable, whether it is sourced from publicly available sources.


Recipients, or Categories of Recipients, of the Personal Data


When processing your data, we work with service providers who have access to your data. The categories of recipients are as follows:


  • software companies that enable us to provide our services, help us to improve them and/or serve us for marketing purposes (for example, to send newsletters, emails, manage customer contacts or applications);

  • public bodies and administrations to the extent that we are legally obliged to do so;

  • payment service providers;

  • hosting providers;

  • social media platforms; and

  • service companies, such as tax advisors or lawyers.


For the purposes of fulfilling the contract, we may also disclose your personal data to anyone to whom we assign rights arising from the contractual relationship with you. In these instances, you will be directly informed.


Marketing and Content Updates

You will receive marketing and new content communications from us if you opt into receiving those communications. We may make suggestions and recommendations to you about goods or services that may be of interest to you, but only if we have a reasonable expectation that you would benefit from or be interested in these services in line with the PECR. The lawful basis for this processing is legitimate interest, and a complementary legitimate interest assessment will be conducted when required.


Change of Purpose


We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.





What Rights Do I Have Over The Gate’s Use Of My Personal Data?


As a data subject under the UK GDPR, you may have the right in law to:

  • Information, in accordance with Art. 15 UK GDPR,

  • Rectification, in accordance with Art. 16 UK GDPR,

  • Data erasure ("right to be forgotten"), in accordance with Art. 17 UK GDPR, 

  • Limitation of processing, pursuant to Art. 18 UK GDPR, 

  • Data portability, according to Art. 20 UK GDPR and/or 

  • Objection to the processing, pursuant to Art. 21 UK GDPR.

To exercise these rights, you can send an email to us at any point at the following email address: 

We will handle any request to exercise these rights in accordance with the relevant laws, but please note that these rights may not be absolute. Walk-In The Gate Limited may refuse or deny a request in accordance with these rules, though where possible you will be informed why this is happening.

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, if your request is clearly unfounded, we could refuse to comply with your request.

We may also need to request specific information from you to help us confirm your identity and ensure you have the right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response


Information On The Right To Object Pursuant To Article 21 (4) UK GDPR


You have the right to object at any time, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) of the UK GDPR; this also applies to profiling based on these provisions. We will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the assertion, exercise, or defence of legal claims.

If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling that is related to direct marketing.



How Does Walk-In The Gate Limited Protect Customers' Personal Data?


We are concerned with keeping your data secure and protecting it from inappropriate disclosure. Any Personal Data collected by us is only accessible by a limited number of employees who have special access rights to such systems and are bound by obligations of confidentiality. When we use subcontractors to store your data, we will not relinquish control of your Personal Data or expose it to security risks that would not have arisen had the data remained in our possession.


However, unfortunately no transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Walk-In The Gate Limited to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Data, we cannot ensure or warrant the security of any Personal Data you transmit to us. Any such transmission is done at your own risk. If you believe that your interaction with us is no longer secure, please contact us at


Opting Out Of Marketing Promotions

You can ask us to stop sending you marketing messages at any time by unsubscribing.

Where you opt out of receiving these marketing messages, we will continue to retain other Personal Data provided to us as a result of interactions with us not related to your marketing preferences.




Will We Share Your Data With Third Parties?


We share non-Personal Data with third parties. We may share your Personal Data with subcontractors when necessary and with your consent. The sub-contractors are also subject to our confidentiality obligations to use it only for the purposes for which we disclose it to them and pursuant to our instructions.

We may also share Personal Data with interested parties in the event that Walk-In The Gate Limited anticipates a change in control or the acquisition of all or part of our business or assets or with interested parties in connection with the licensing of our technology.

If Walk-In The Gate Limited is sold or makes a sale or transfer, we may, in our sole discretion, transfer, sell or assign your Personal Data to a third party as part of or in connection with that transaction. Prior to such transfer, you will be provided with the appropriate Article 13/14 notice, and if consent is the lawful basis for processing your data we will contact you to renew this consent. In all other situations your data will still remain protected in accordance with this Privacy Policy.

We may share your Personal Data at any time if required for legal reasons or in order to enforce our terms or this Privacy Policy.


Is my data shared with anyone else?


Walk-In The Gate Limited is a part of the MSQ Partners Limited group of companies. MSQ is a group of controlled undertakings which, in accordance with the UK GDPR Art. 4 (19), Recital 37 + 48, allow for a legitimate interest in sharing certain personal data within the group. This data sharing is limited to what is necessary, and primarily applies to your application to a job position at Walk-In The Gate Limited. Your data will not be shared with other agencies within the group or with no purpose. If your data is to be shared, you will be provided with notice.


Third-Party Links


This Site may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy policy of every website you visit.





We store your personal data only as long as it is necessary to achieve the purpose of processing. In most normal cases, we store your data if you have consented to the processing until you revoke your consent. If we need the data to perform a contract, we retain the data for as long as the contractual relationship with you exists. If we use the data on the basis of a legitimate interest, we will retain your data for as long as your interest in deletion or anonymization does not prevail. Walk-In The Gate Limited maintains a retention policy and schedule to ensure that data is not kept longer than is necessary.


In addition, data may be stored beyond the outlined periods in certain rare circumstances where data must be kept in order to exercise legal rights or to comply with other legal obligations. In these cases, the data is deleted when a storage or retention period prescribed by law expires.


We store applicant documents for a period of six months if the application does not lead to an employment relationship and no further storage has been agreed.


7. Cookies


This Company website uses cookies to record log data. We use both session-based and persistent cookies, dependent upon how you use or interact with this website.

Cookies are small text files sent by us to your computer, and from your computer or mobile device to us each time you visit our website. They are unique to you or your web browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser session. Persistent cookies last until you or your browser delete them, or until they expire.

We use cookies which are not specific to your account but are unique and allow us to undertake website analytics and customization, among other similar things. If you decide to disable some or all cookies, you may not be able to use some of the functions on our website. We use third-party cookies, for example Google Analytics, and you may choose to opt-out of third party cookies by visiting their website.

Please view our cookies page for further information.




There is a transfer of data to third countries outside of the United Kingdom and European Union. Information we collect from you could be processed in the United States or other third countries. Some third countries, such as the United States, have not currently received an adequacy decision from the European Union or UK under Article 45 of the GDPR which means that your data may not receive the same level of protection there as it does under the UK GDPR and European GDPR. 


International data transfers are made based on contractual and other guaranteed safeguards provided for by law, which are intended to ensure adequate protection of your data and which you can view on request. We rely on the rules set out in Article 49 of the GDPR or, where applicable, on safeguards pursuant to Article 46 of the GDPR. We, and our processors, strive to apply appropriate measures to protect the privacy and security of your personal data. For this reason, we only process your personal data in accordance with the practices described in our Privacy Policy.




We keep our Privacy Policy under review and will place any updates on this webpage. If we are obliged to inform you of drastic changes, you will receive an email detailing these changes. For contact information, please refer to section 1.1 of this policy.

Walk-In The Gate Limited can confidently assure our clients that we are right at the heart of following and actively employing all the best industry standard practices to protect our clients in three specific areas.

These are: minimize fraudulent impressions, minimize non-brand safe placements and maximize Viewability. 



Walk-In Media use DoubleVerify ad-verification technology across all campaigns to minimize fraudulent impressions. This technology is used to provide Brand Safety verification and Viewability metrics for campaigns, the referrer data is also utilized for both placement and performance verification and is included in our quality checks.

Anti-Fraud Approach
We use MRC accredited 3rd party verification technology (DoubleVerify) that prevents ads from being served to domains that are flagged as fraudulent or that appear on any of our blacklists.

DoubleVerify will block ads from displaying that are on URLs detected inappropriately, ensuring the user cannot see the ad or click through to the landing page.

Walk-In Media identify, flag, and remove fraudulent domains, across all of our bought inventory on a weekly basis and share this information with our clients as required.

Brand Safety Approach
Walk-In Media takes practical action to minimize the risk of ad misplacement on behalf of their clients. The processes that form the basis of these activities are outlined below.

Our Media Partners
Walk-In Media partners only with TAG/BSC compliant inventory vendors and premium media owners. We monitor domains from all of our inventory partners on a weekly basis, sharing this with our partners if any are flagged as inappropriate for action to be taken at the partner end.

Walk-In Media Network Blacklist
The below listed content categories are prohibited across Walk-In Media inventory sources where adverts are served. Any sites identified across these content categories are blocked and added to a blacklist.

- Adult

- Offensive Language 

- Hate Speech

- Illegal Downloads/Streaming

- Drugs

- Rating

- Fake News

- Client Blacklist

We adhere to specific whitelists and/or blacklists and customised contextual keyword lists developed in collaboration with our clients.

Take Down Procedure
Despite the procedures we have in place designed to ensure our advertisers’ campaigns appear where our advertisers want them to, if for any reason this is not the case, we have a takedown procedure.

In the event that an ad appears on a website which a client deems inappropriate, clients should contact their Account Director. The campaign will be paused on request from the client whilst the relevant people carry out a full investigation. All take down requests received within UK business hours (Monday-Thursday 9am-5.30pm, Friday 9am-5pm) will be actioned within the same working day, or within the timescales specified in individual terms and conditions, with best endeavours for this to be done immediately. Any take down request falling outside of business hours can be escalated and actioned as per individual client terms and conditions.

The contractual consequences of not taking down an advert in accordance with our Takedown policy are evaluated and agreed with the client on a case by case basis.

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