3 minMarketing NewsThe Measurement QuandaryAs a media agency, we’re often briefed on campaigns where we are asked to provide the measurement KPIs as part of our response. More...
4 minMarketing NewsAre Social Media platforms losing their individuality? Since the birth of social media in 1997, platforms like Facebook, YouTube, Instagram, Twitter, Snapchat, TikTok and most recently...
4 minMarketing NewsIs TikTok Becoming The New Search Engine?With a user base of over 23 million active users in the UK alone, TikTok is quickly becoming popular amongst a much wider audience than...
3 minMarketing NewsArtificial Intelligence: Should It Stay Or Should It Go?In today’s technological advanced world, Artificial Intelligence (AI) has emerged as a game-changer in various industries, marketing...
2 minMarketing NewsMeta Conversions API: What is it and how does it work?Meta Conversions API is a powerful new advertising tool developed by Meta (aka Facebook and Instagram). It allows brands and advertisers...
3 minMarketing NewsThe Cost-of-Living Crisis: Tighten your brand, not your beltPlaying on everybody’s mind, let alone every marketer’s mind, is the cost-of-living crisis. With inflation at a 40 year high and a...