The Measurement Quandary
As a media agency, we’re often briefed on campaigns where we are asked to provide the measurement KPIs as part of our response. More...
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- 4 min
Are Social Media platforms losing their individuality?
Since the birth of social media in 1997, platforms like Facebook, YouTube, Instagram, Twitter, Snapchat, TikTok and most recently...
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- 4 min
Is TikTok Becoming The New Search Engine?
With a user base of over 23 million active users in the UK alone, TikTok is quickly becoming popular amongst a much wider audience than...
71 views
- 3 min
Artificial Intelligence: Should It Stay Or Should It Go?
In today’s technological advanced world, Artificial Intelligence (AI) has emerged as a game-changer in various industries, marketing...
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- 2 min
Meta Conversions API: What is it and how does it work?
Meta Conversions API is a powerful new advertising tool developed by Meta (aka Facebook and Instagram). It allows brands and advertisers...
68 views
- 3 min
The Cost-of-Living Crisis: Tighten your brand, not your belt
Playing on everybody’s mind, let alone every marketer’s mind, is the cost-of-living crisis. With inflation at a 40 year high and a...
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