As a media agency, we’re often briefed on campaigns where we are asked to provide the measurement KPIs as part of our response. More...

Since the birth of social media in 1997, platforms like Facebook, YouTube, Instagram, Twitter, Snapchat, TikTok and most recently...

With a user base of over 23 million active users in the UK alone, TikTok is quickly becoming popular amongst a much wider audience than...